Welcome!
My name is Han Zhong (钟菡), a fifth-year doctoral candidate in Quantitative Marketing at the Rotman School of Management, U​niversity of Toronto. I am advised by Zachary Zhong and Nitin Mehta.
​I am on the 2026-27 academic job market.
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I am interested in how AI is transforming consumer decision-making on digital platforms. My research explores how AI assistants shape how people search, evaluate, and purchase. I am also interested in how social changes, such as improving gender equality, affect consumer decisions.

I am also interested in AI safety and governance. I am currently collaborating with Cohumain Labs on developing agentic AI systems that prioritizes safety, governance, and accountability.
[ CV ]  ​|  Email: [email protected]